Effective Date: August 6, 2026
Ian Taylor Trekking, LLC (“Ian Taylor Trekking,” “ITT,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you interact with Ian Taylor Trekking.
This Policy applies when you:
- visit our website;
- submit an inquiry or other website form;
- contact or communicate with ITT;
- subscribe to email communications;
- inquire about or book a trip;
- create or use an ITT customer account;
- make a purchase through our website;
- use the Trek-Ready Program;
- use the Trek-Ready Assistant or other website chat or support tools; or
- otherwise interact with our website, products, or online services.
Depending on where you live and the nature of your interaction with us, applicable privacy laws may provide you with additional rights.
1. Information We Collect
The personal information we collect depends on how you interact with ITT.
Contact Information
We may collect information such as:
- name;
- email address;
- telephone number;
- postal or billing address;
- country or region; and
- other contact details you provide.
Account Information
If you create or use an ITT account, we may collect or maintain information such as:
- your name and email address;
- account username or identifier;
- encrypted authentication credentials;
- account status;
- products or programs associated with your account;
- access or entitlement information;
- account preferences; and
- account activity necessary to provide or secure the service.
Purchase and Transaction Information
If you purchase a product or service through our website, we may collect or maintain information such as:
- products or services purchased;
- order number;
- purchase amount;
- transaction date;
- billing information;
- discount or coupon information;
- payment status;
- refund information; and
- information necessary to prevent fraud, support the transaction, or maintain accounting records.
Payment-card transactions are processed by third-party payment providers. ITT does not intentionally store your complete payment-card number on its own website systems.
Trip Inquiry and Booking Information
If you inquire about or book an ITT trip, we may collect information such as:
- trip or destination of interest;
- requested or booked travel dates;
- number of travelers;
- trekking, travel, or altitude experience;
- booking status;
- communications with ITT;
- payment and transaction information; and
- other information you voluntarily provide in connection with your inquiry or booking.
Trip participation may involve separate booking documentation that requests additional information reasonably necessary for travel administration, insurance, participant safety, legal requirements, or delivery of the trip.
Trek-Ready Program Information
If you use the Trek-Ready Program, we may collect or maintain information such as:
- Program access status;
- Program entitlement information;
- your current Program week;
- weeks or activities you mark complete;
- Program navigation or usage information;
- support requests;
- technical information needed to operate the Program; and
- other information associated with features you choose to use.
Communications
We may retain communications you send to us through:
- email;
- contact forms;
- trip inquiry forms;
- customer-support forms;
- website chat;
- Trek-Ready support;
- the Trek-Ready Assistant; and
- other ITT communication channels.
Technical and Website Information
When you use our website, we and service providers acting on our behalf may automatically receive information such as:
- IP address;
- browser type;
- device type;
- operating system;
- approximate geographic location derived from network information;
- referring website or page;
- pages viewed;
- links or buttons clicked;
- website events and interactions;
- timestamps;
- session identifiers; and
- cookie or similar technology identifiers.
Email and Marketing Information
If you subscribe to ITT emails or otherwise receive marketing communications from us, we may maintain information such as:
- subscription status;
- communication preferences;
- source of signup;
- consent records where applicable;
- email delivery or engagement information; and
- unsubscribe status.
2. Sensitive Personal Information
Please do not provide unnecessary sensitive personal information through general website forms, website chat, or the Trek-Ready Assistant.
In particular, you should not provide unnecessary:
- medical records;
- government identification numbers;
- financial-account credentials;
- complete payment-card numbers;
- account passwords; or
- other highly sensitive information.
Trip booking or participation processes may separately require information reasonably necessary for travel administration, participant safety, insurance, legal requirements, or trip delivery.
Where ITT legitimately collects sensitive information, we use it for the purpose for which it was collected and as otherwise permitted or required by applicable law.
3. How We Use Personal Information
We may use personal information to:
- respond to inquiries;
- provide requested information;
- communicate with prospective and current customers;
- process trip inquiries and bookings;
- administer customer accounts;
- process orders, payments, discounts, refunds, and related transactions;
- provide access to purchased products and programs;
- maintain Trek-Ready Program entitlements;
- operate and support the Trek-Ready Program;
- provide customer support;
- operate the Trek-Ready Assistant and other support tools;
- send transactional and service-related communications;
- send marketing or educational communications where permitted;
- personalize or improve website and customer experiences;
- measure website, marketing, ecommerce, and content performance;
- understand how visitors use our website and services;
- prevent fraud, abuse, unauthorized access, and security incidents;
- protect our website, customers, systems, and business;
- maintain business, accounting, tax, and legal records;
- resolve disputes;
- enforce agreements and policies;
- comply with legal obligations; and
- otherwise operate Ian Taylor Trekking.
4. Legal Bases for Processing Where Applicable
Where laws such as the European Union General Data Protection Regulation (“GDPR”) or United Kingdom data-protection law apply, we process personal information under one or more appropriate legal bases.
These may include:
Contractual Necessity
We may process information when necessary to take steps you request before entering into a contract or to perform a contract with you, such as processing a purchase, providing Program access, administering an account, or managing a trip booking.
Legitimate Interests
We may process information where reasonably necessary for legitimate business interests such as operating and improving our website, preventing fraud, securing our systems, providing customer service, understanding business performance, and maintaining appropriate business records, provided those interests are not overridden by applicable privacy rights.
Legal Obligations
We may process or retain information when necessary to comply with applicable legal, regulatory, tax, accounting, or reporting obligations.
Consent
Where consent is required, such as for certain marketing communications or non-essential website technologies, we may process information based on your consent.
Where processing is based on consent, you may withdraw that consent as permitted by applicable law.
5. How We Share Personal Information
ITT does not sell customer lists to advertisers.
We may share personal information with service providers and other parties that help us operate our website and business.
These may include providers of:
- website hosting and infrastructure;
- ecommerce services;
- payment processing;
- fraud prevention and payment security;
- email delivery;
- email marketing;
- website forms;
- analytics and measurement;
- customer support;
- AI-enabled chat and support;
- cloud storage or collaboration;
- website security and maintenance;
- account authentication;
- communications;
- professional accounting, legal, insurance, or technology services; and
- other services reasonably necessary to operate ITT.
These service providers may process information as necessary to provide services to us and are subject to their own contractual and legal obligations.
We may also disclose personal information:
- when required by law or legal process;
- in response to a lawful government request;
- to investigate fraud, abuse, or security incidents;
- to protect the rights, property, safety, or security of ITT, our customers, or others;
- to enforce our agreements;
- in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction; or
- with your direction or consent.
6. Payments and WooPayments
ITT uses third-party payment services, including WooPayments and its payment-processing partners, to process eligible website transactions.
Information necessary to authorize, process, secure, refund, and support a payment may be provided to payment providers. Depending on the transaction, this may include information such as:
- name;
- email address;
- telephone number;
- billing address;
- purchase amount;
- order information;
- payment identifiers; and
- fraud-prevention or transaction information.
Payment providers process information under their own legal and privacy obligations.
ITT does not intentionally store complete payment-card numbers on its own website systems.
7. Transactional Email
ITT may send transactional or service-related emails concerning:
- trip inquiries;
- trip bookings;
- account creation;
- password setup or reset;
- orders;
- payments;
- refunds;
- Program access;
- Trek-Ready onboarding;
- support;
- security; and
- other services you request or use.
These communications are operational rather than promotional and may be necessary to provide services you have requested.
8. Marketing and Educational Email
ITT may offer email newsletters, educational materials, trip information, training resources, announcements, or promotional communications.
Where required, we will obtain appropriate consent before sending marketing communications.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the message or by contacting ITT.
Unsubscribing from marketing communications does not prevent us from sending necessary transactional or service-related messages associated with your account, purchase, booking, or support request.
9. Cookies and Similar Technologies
Our website may use cookies and similar technologies to operate and improve the website and understand its use.
These technologies may support purposes including:
- website functionality;
- session management;
- shopping-cart operation;
- checkout;
- account authentication;
- security;
- fraud prevention;
- payment processing;
- remembering preferences;
- analytics and measurement; and
- marketing performance.
Essential Technologies
Some technologies are necessary for services you request, such as maintaining a shopping cart, processing checkout, keeping you logged in, securing the website, or completing a payment.
Analytics and Other Non-Essential Technologies
Other technologies may help us understand website usage, marketing performance, and customer journeys.
Where applicable law requires consent before non-essential cookies or similar technologies are used, ITT will seek the required consent and provide appropriate controls.
You may also manage cookies through your browser settings. Disabling essential cookies may prevent parts of the website, account system, cart, checkout, or other services from functioning properly.
10. Analytics and Measurement
ITT may use analytics and measurement services to understand how visitors find and use our website and how our marketing and ecommerce activities perform.
Analytics information may include:
- pages viewed;
- landing pages;
- referring sources;
- website events;
- forms or buttons interacted with;
- ecommerce activity;
- device and browser information;
- approximate geographic information; and
- other technical or usage information.
We use this information to improve our website, content, customer experience, marketing, and business decision-making.
Where legally required, analytics technologies are subject to applicable consent or opt-out requirements.
11. Trek-Ready Assistant and AI-Enabled Services
The Trek-Ready Program includes access to an AI-enabled Trek-Ready Assistant designed to help users navigate and understand the Program.
When you interact with the Trek-Ready Assistant, information you submit and relevant technical or Program context may be processed in order to:
- understand and respond to your question;
- locate relevant Program information;
- provide Program support;
- route appropriate support issues;
- maintain service quality and security;
- troubleshoot technical problems; and
- operate or improve the support experience.
Do not provide unnecessary medical records, payment-card information, account passwords, government identification numbers, or other highly sensitive information to the Trek-Ready Assistant.
The Trek-Ready Assistant is not intended for emergency communications, medical diagnosis, medical treatment, or individualized coaching.
AI systems can make mistakes. Information provided through an AI-enabled service should not be treated as a substitute for appropriate professional advice where health, safety, legal, financial, or other consequential matters are involved.
12. Other Website Chat and AI-Enabled Tools
ITT may use automated or AI-enabled website chat or support tools to answer common questions, help visitors find relevant information, assist with trip inquiries, or route communications.
Information you voluntarily provide through these tools may be processed by ITT and technology providers supporting the service.
Please do not provide unnecessary sensitive personal information through general website chat.
13. Forms and Inquiries
When you submit an ITT website form, we use the information provided to respond to your request and for related business purposes.
Depending on the form, this may include:
- responding to a trip inquiry;
- contacting you about a requested service;
- routing your question to an appropriate person or system;
- maintaining an inquiry record;
- understanding customer needs;
- preventing spam or abuse; and
- measuring the effectiveness of our website and marketing.
14. International Data Processing
Ian Taylor Trekking serves customers and website visitors in multiple countries.
Our website and service providers may process personal information in the United States and other countries that may have data-protection laws different from those in your country.
Where applicable law requires safeguards for international transfers of personal information, ITT and relevant service providers will use legally appropriate transfer mechanisms or safeguards.
15. Data Retention
ITT retains personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate business or legal needs.
Retention considerations may include:
- providing requested services;
- maintaining customer accounts;
- maintaining purchased Program access;
- administering trip bookings;
- customer service;
- accounting and tax requirements;
- fraud prevention;
- security;
- legal obligations;
- contract enforcement;
- resolving disputes; and
- establishing or defending legal claims.
Different categories of information may therefore be retained for different periods.
For example:
- order and transaction records may be retained for accounting, tax, fraud-prevention, contract, and customer-service purposes;
- account and Program entitlement information may be retained while access remains active and as reasonably necessary thereafter;
- trip booking records may be retained as necessary for trip administration, accounting, insurance, legal, and historical business purposes;
- inquiry and support records may be retained as reasonably necessary to manage the relationship and maintain appropriate records;
- marketing preference and suppression information may be retained as necessary to honor communication choices; and
- security logs may be retained for an appropriate operational period.
When information is no longer reasonably needed, ITT may delete, anonymize, or securely dispose of it, subject to applicable legal requirements.
16. Your Privacy Rights
Depending on where you live and whether applicable privacy law applies to the particular processing, you may have rights concerning your personal information.
These may include the right to:
- confirm whether we process personal information about you;
- request access to personal information;
- correct inaccurate personal information;
- request deletion of personal information;
- obtain certain personal information in a portable format;
- restrict or object to certain processing;
- withdraw consent where processing is based on consent;
- opt out of certain targeted advertising, sale, sharing, or profiling where applicable; and
- complain to an applicable privacy or data-protection authority.
These rights are subject to applicable legal requirements, exceptions, and verification procedures.
To submit a privacy request, contact:
Please describe the request sufficiently for us to understand and respond to it. We may need to verify your identity before fulfilling certain requests.
17. Colorado Privacy Rights
Colorado law provides qualifying Colorado consumers with certain rights regarding personal data, including rights relating to access, correction, deletion, portability, and opt-outs from certain sales, targeted advertising, or profiling.
Whether particular provisions of the Colorado Privacy Act apply to ITT or a particular processing activity depends on the requirements and thresholds established by applicable law.
Where the Colorado Privacy Act applies, ITT will honor applicable consumer rights and request procedures.
If applicable law provides a right to appeal a decision concerning a privacy request, you may submit an appeal by replying to our response or contacting us at info@iantaylortrekking.com and identifying the request you wish to appeal.
18. European Economic Area and United Kingdom Rights
If applicable European or United Kingdom data-protection law applies to our processing of your personal information, you may have rights including:
- access;
- rectification;
- erasure;
- restriction of processing;
- objection to certain processing;
- data portability;
- withdrawal of consent; and
- the right to lodge a complaint with an applicable supervisory authority.
These rights are subject to the circumstances and exceptions provided by applicable law.
19. California and Other U.S. State Privacy Rights
Residents of California and other U.S. states may have additional privacy rights where applicable state privacy laws apply to ITT or the particular processing activity.
These rights may include access, correction, deletion, portability, or rights relating to certain sales, sharing, targeted advertising, or profiling.
Where applicable law provides such rights, ITT will respond to qualifying requests as required.
20. Sale of Personal Information and Targeted Advertising
ITT does not sell customer information in exchange for money.
Some privacy laws define terms such as “sale,” “sharing,” or “targeted advertising” more broadly than an ordinary cash sale of customer information.
If ITT uses advertising, analytics, or other technologies that fall within one of these legal definitions and applicable law requires an opt-out mechanism, ITT will provide the required choice.
Where legally required, ITT will also recognize qualifying browser-based or universal opt-out signals.
21. Automated Decision-Making
ITT may use automated technologies to assist with functions such as website operation, fraud prevention, analytics, customer support, information retrieval, or routing.
ITT does not intend to use the Trek-Ready Assistant to make decisions producing legal or similarly significant effects concerning a user.
Where applicable law provides rights relating to qualifying automated decision-making or profiling, ITT will honor those rights as required.
22. Security
ITT uses reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
These measures may include access controls, authentication, encryption where appropriate, security monitoring, software maintenance, fraud-prevention measures, and use of reputable service providers.
No method of internet transmission, website operation, or electronic storage can be guaranteed to be completely secure.
You are responsible for maintaining the confidentiality of your account credentials and should notify ITT promptly if you suspect unauthorized account access.
23. Data Breaches and Security Incidents
If ITT becomes aware of a security incident involving personal information, we will investigate and respond as appropriate.
Where applicable law requires notification to affected individuals, regulators, or other authorities, ITT will provide such notification in accordance with applicable legal requirements.
24. Children and Minors
Our general website and Trek-Ready Program are not directed to children under 13.
ITT does not knowingly seek to collect personal information online directly from children under 13 without appropriate parental or guardian involvement where required.
Some ITT trips may permit participation by minors. Trip inquiries or bookings involving a minor may therefore require information to be provided by or with the involvement of a parent or legal guardian.
Additional trip-specific requirements may apply to minors.
25. Third-Party Websites and Services
Our website may contain links to websites or services operated by other organizations.
ITT does not control and is not responsible for the independent privacy, security, content, or data practices of third-party websites and services.
We encourage you to review the privacy information provided by third parties before providing personal information to them.
26. Business Transfers
If ITT is involved in a merger, acquisition, reorganization, financing, sale of assets, or similar business transaction, personal information may be transferred or disclosed as part of that transaction where permitted by law.
Any successor organization receiving personal information would remain subject to applicable privacy obligations concerning that information.
27. Changes to This Privacy Policy
ITT may update this Privacy Policy as our website, services, technology, vendors, business practices, or legal obligations change.
The current version will be posted on this page with the effective date shown above.
Where appropriate, we may provide additional notice of material changes through the website, customer account area, or email.
28. Contact Us
Questions, concerns, or privacy requests may be directed to:
Ian Taylor Trekking, LLC
1156 Deer Boulevard
Avon, Colorado 81620
United States
Email: info@iantaylortrekking.com
For Trek-Ready account, billing, or technical support, visit the Trek-Ready Program Support page.
Related policies: